This strategic storytelling workshop will help business owners and entrepreneurs identify the most compelling stories behind their brands, and tell them in ways that capture the attention of their ideal customers to move them to action. It will also help identify limiting beliefs that may be preventing you from sharing your most authentic stories and how to overcome them.
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MEET LAURA FERREIRO
FOUNDER OF M4G MEDIA
Laura Ferreiro is a brand storytelling strategist who works with entrepreneurs and small businesses to help them fearlessly share their stories so other people can learn from them, relate to them and be inspired to take to action. She founded M4G Media, a boutique marketing communications agency with an emphasis on social good and storytelling.
Laura has worked with international consumer brands including Red Bull as well as entrepreneurs, women-owned and purpose-driven businesses. She has also helped numerous nonprofits including Eastereals, WaterAid, and the Levitt Foundation tell stories about the impact of their work to raise awareness and increase donations.
Laura honed her storytelling skills as a journalist, contributing to outlets including the Los Angeles Times, Yahoo, Variety, Rolling Stone, LA Weekly, The Press Enterprise, Nylon . She also served as West Coast Editor for renowned British music magazine NME. With a core belief that everyone has a story to tell, Laura works with clients to help them uncover limiting beliefs that might be holding them back and preventing them from sharing their most authentic stories.
In her free time, Laura creates handmade ceramics, works on her novel, and hikes the hills near her home in the Echo Park neighborhood of Los Angeles.